Earlier this year, Steve over at Revive Hope and myself both posted about a controversial Scotish ad that is intended to promote organ donation and encourage others to register. Last week, the television spot was posted to YouTube (I had previously only seen the print version) which adds additional context to the “shock and awe” approach.
Here’s the spot:
Similarly, a Belgium ad agency recently won an award for putting this sexy twist on the issue as part of an awareness campaign known as “Reborn to Be Alive.” Keep in mind that the ad was designed for Belgian’s leading men’s magazine.
Do these approaches to organ donation advertising cross the line or should we be taking a lesson here in the U.S. and move toward an edgier approach?
Cast your vote!