Donate Wales launched a new hard-hitting ad yesterday to help call attention to the need for registered organ donors. The 30-second spot focuses on six-year-old “Sian” (played by an actress) racing against time as she waits for a transplant and pleading with the public to “don’t let me die.”
Apparently, the ad can only be screened after 7:30 p.m. I’ve blogged about similar edgy ads from across the pond and have had pretty balanced reactions from readers regarding whether something like this would fly in the U.S.
Thoughts on this ad? Drop us a comment.