This week, news has been filtering around about the launch of Trillium Gift of Life Network’s new Recycle Me campaign. Our friendly neighbors to the North, Trillium is Ontario’s government agency that oversees the promotion of organ and tissue donation.
The new Recycle Me campaign is a youth-targeted campaign that is using various online and offline advertising to drive traffic back to RecycleMe.org. The site leads you to a narrator, Ben, whose chest opens to reveal an interactive, educational display of Ben’s organs. The site also debunks myths and allows visitor to sign up and pledge their support of organ donation.
The site is done very nicely, with the one downfall being the long load time to actually get to the home page. Be sure to check it out!