Calling All Men – Time to Take Action

A couple weeks ago, our friendly OPO (organ procurement organization) neighbors to the north at LifeSource launched a new campaign on behalf of Donate Life Minnesota called Half the Men.

The purpose of the campaign is to take a direct approach to men ages 45-65. Minnesota men in this age range register as organ/tissue donors at a lower rate than the general population. Thus, the Half the Men campaign seeks to raise the rate of registration in this age group to 50% by the end of October 2009, hopefully resulting in more than 13,000 new organ and tissue registrants.

Be sure to check out the campaign at as they’ve taken a fun approach, quirky approach to calling out the goofy things men do and relating it back to a lack of registered donors. Check out the video below for a sample.

You can also follow the progress of the campaign on their blog, Twitter and Facebook.


p.s. Today is our first free Donor T-Shirt Tuesday giveaway! Check it out here –!

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to FurlAdd to Newsvine


2 Responses to Calling All Men – Time to Take Action

  1. summitday says:

    LOVE your campaign. I’ve borrowed the “Pesky Belts” video for my blog to promote my Kilimanjaro climb for organ donation awareness. It’s been a popular post.

  2. Scott Meis says:

    Thanks so much, I’ll let Donate Life MN know!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: