The purpose of the campaign is to take a direct approach to men ages 45-65. Minnesota men in this age range register as organ/tissue donors at a lower rate than the general population. Thus, the Half the Men campaign seeks to raise the rate of registration in this age group to 50% by the end of October 2009, hopefully resulting in more than 13,000 new organ and tissue registrants.
Be sure to check out the campaign at www.HalftheMen.org as they’ve taken a fun approach, quirky approach to calling out the goofy things men do and relating it back to a lack of registered donors. Check out the video below for a sample.
p.s. Today is our first free Donor T-Shirt Tuesday giveaway! Check it out here – www.budurl.com/TShirtTuesdays!