This week, Donate Life Ohio launched a new registration initiative called the Green Chair Campaign. The purpose of the campaign is to increase donor registrations by 240,000 during 2010. According to the official press release:
“When empty, the DLO Green Chair can represent the loss of someone who never found a matching donor. Likewise, someone sitting in the chair can represent the new hope of a donor whose gift of life will be the second chance for someone in need. From personal accounts of donor families and recipients to the advocacy of those who’ve joined the donor registry, the Green Chair provides a platform for Ohioans to save lives.”
You can check out the full press release here and be sure to watch the campaign video below. Good luck Ohio!