Next week, our friends at Gift of Hope Organ & Tissue Donor Network will start a new project to reach potential organ and tissue donors. They are “inviting” residents in Edgar, Greene and Brown counties to join the Illinois Organ/Tissue Donor Registry and help save lives through organ and tissue donation.
Over the next few weeks, residents of these counties will receive one of two direct mail pieces asking them to save lives by taking just 30 seconds to register as donors. One is designed to look like a party invitation and features Luke, a huggable young boy waiting for a liver transplant. The other looks like a thank-you card and features Drew, a cute little guy who’s now living an active life thanks to the heart transplant he received.
Gift of Hope chose Edgar, Greene and Brown counties for the direct mail campaign because of their manageable sizes and relatively low registration rates. For example, only of 47 percent of Edgar County residents have registered as donors compared with the statewide average of nearly 58 percent. We hope this direct mail campaign will help build awareness and register organ and tissue donors in each of these counties.
Here’s a look at the direct mail pieces being used for the campaign. Let us know what you think of them by leaving a message on our Facebook page. And if you’d like to see how your county’s donor registration rate compares with the statewide average, visit the interactive map posted on DonateLifeIllinois.org.
Register your decision to save lives through organ and tissue donation at DonateLifeIllinois.org!