Doctors Reach New Heights by Raising Awareness

Is shouting from a mountain top the best way to broadcast your message? It may have been a long time ago but with the spread of social media, the internet, cell phones, etc., its now much easier to reach a large audience.

A team of transplant doctors from Seattle’s Swedish Medical Center are using both approaches to raise awareness about the need for organ donors. They’re climbing Mount Rainier and hosting a live web chat tonight, all with the goal of bringing awareness to the long list of individuals waiting for a transplant. Check out this page for more details. What a great idea! They also created a heart Twibbon that you can add to your photo on Facebook, Twitter, etc. to spread awareness to your friends and contacts. Follow the instructions here to participate.

Good luck to the team of climbers!

-Nick

Transplant Surgeon Named on Crain’s 40 Under 40

Dr. Caicedo

Last week, Crain’s Chicago Business released their annual 40 Under 40 list that honors 40 hardworking, inspiring innovators in Chicago’s professional community.

One of the honorees this year is Dr. Jaun Carlos Caicedo – a transplant surgeon and Director of Northwestern Memorial Hospital’s Hispanic Transplant Program.

Dr. Caicedo spearheaded a team of 20 bilingual staff to better assist with Hispanic patient care and to help educate family members about the transplant process. His work has payed off in a big way as he has helped nearly double the number of Hispanic patients who have received a kidney transplant since 2006.

Hop over to Crain’s 40 under 40 site at the link above to check out a great video from Dr. Caicedo on his work. Congrats Dr. Caicedo!

-Scott